Carlos Martinez

Carlos Martínez is the Co-Founder and CEO of Leanware, a software development company that helps startups and enterprises build products people actually want to use — fast, scalable, and built to last.

Driven by a passion for technology and product craftsmanship, Carlos leads a LATAM-based team of engineers, designers, and product thinkers who love solving real problems and delivering software that makes a difference.

Since starting Leanware, he has grown the company from two people to a +40-person team serving clients mainly across the US, Canada, and Europe. His focus has always been the same: deliver exceptional quality without overcomplicating the process: combining engineering rigor with ethics, transparency, and genuine partnership.

Carlos often shares his thoughts on AI development, leadership, and the evolving role of engineers in the age of intelligent tools. His perspective blends hands-on experience with strategic insight, grounded in the belief that technology should empower teams to do their best work, not just move faster.

At Leanware, he continues to turn bold ideas into reliable, human-centered products, leading with curiosity, clarity, and a commitment to quality that lasts.