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LEANWARE TEAM
1 x Tech Lead, 1 x Mid Full Stack Dev
Reachr
COMPANY
Custom Software Development
SERVICE
United States
COUNTRY
Fixed Scope
engagement MODEL
CLIENT OVERVIEW
Reachr is a business development platform that empowers independent recruiters with tools to generate high-quality leads and connect with potential clients more efficiently. Their platform helps recruiters accelerate revenue growth through data-driven outreach and automation.
The company partnered with Leanware to develop a new email outreach sequencing feature, a crucial component for Reachr’s commercialization phase. The feature needed to be lightweight, maintainable, and scalable, designed to fit the existing MVP architecture while enabling users to automate multi-step outreach campaigns.
Frontend: React, Next.js
Backend: Node.js, PostgreSQL
Version Control: GitHub
Project Management: Agile sprints & fixed-scope tracking
Design Reference: Figma
Tech Stack Involved
Collaborative Development
Leanware integrated seamlessly with Reachr’s internal workflow, maintaining daily communication with the CTO and adapting to the platform’s evolving needs. This setup allowed for fast feedback loops and high responsiveness during implementation.
Frontend & Backend Implementation
The team developed a complete email sequencing system that allows users to create, edit, and automate multi-step email campaigns. The backend ensures reliability and scalability, while the frontend provides a clear and intuitive experience aligned with Reachr’s UI framework.
Agile & Transparent Project Management
The project followed a fixed-scope agile approach, combining Leanware’s sprint-based delivery with continuous progress tracking. Any new requirements uncovered during engineering were addressed collaboratively to avoid scope creep while keeping progress steady.
Quality Assurance & Code Reviews
Each sprint included feature testing and code review by Reachr’s CTO. The codebase maintained high standards of readability and stability, ensuring a smooth integration with the existing platform and future scalability.
SERVICES PROVIDED
UX & UI DESIGN
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Leanware successfully delivered a production-ready email sequencing feature that followed Reachr’s visual and technical guidelines. The code quality, documentation, and communication standards met the client’s expectations.
The collaboration continues as Leanware supports ongoing enhancements and scalability improvements for Reachr’s growing user base.
From Blueprint to Delivery
RESULTS
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