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LEANWARE TEAM
1 x Tech Lead, 1 x Mid Full Stack Dev
Reachr
COMPANY
Custom Software Development
SERVICE
United States
COUNTRY
Fixed Scope
engagement MODEL
CLIENT OVERVIEW
Reachr is a business development platform that empowers independent recruiters with tools to generate high-quality leads and connect with potential clients more efficiently. Their platform helps recruiters accelerate revenue growth through data-driven outreach and automation.
The company partnered with Leanware to develop a new email outreach sequencing feature, a crucial component for Reachr’s commercialization phase. The feature needed to be lightweight, maintainable, and scalable, designed to fit the existing MVP architecture while enabling users to automate multi-step outreach campaigns.
Frontend: React, Next.js
Backend: Node.js, PostgreSQL
Version Control: GitHub
Project Management: Agile sprints & fixed-scope tracking
Design Reference: Figma
Tech Stack Involved
Collaborative Development
Leanware integrated seamlessly with Reachr’s internal workflow, maintaining daily communication with the CTO and adapting to the platform’s evolving needs. This setup allowed for fast feedback loops and high responsiveness during implementation.
Frontend & Backend Implementation
The team developed a complete email sequencing system that allows users to create, edit, and automate multi-step email campaigns. The backend ensures reliability and scalability, while the frontend provides a clear and intuitive experience aligned with Reachr’s UI framework.
Agile & Transparent Project Management
The project followed a fixed-scope agile approach, combining Leanware’s sprint-based delivery with continuous progress tracking. Any new requirements uncovered during engineering were addressed collaboratively to avoid scope creep while keeping progress steady.
Quality Assurance & Code Reviews
Each sprint included feature testing and code review by Reachr’s CTO. The codebase maintained high standards of readability and stability, ensuring a smooth integration with the existing platform and future scalability.
SERVICES PROVIDED
UX & UI DESIGN
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Leanware successfully delivered a production-ready email sequencing feature that followed Reachr’s visual and technical guidelines. The code quality, documentation, and communication standards met the client’s expectations.
The collaboration continues as Leanware supports ongoing enhancements and scalability improvements for Reachr’s growing user base.
From Blueprint to Delivery
RESULTS
FAQ
Frequently Asked Questions
How do you build email automation that competes with tools like Gem or SeekOut?
You focus on deeper personalization rules, adaptive send times, high deliverability, cross-channel workflows (email → LinkedIn → pause → resume), multi-tenant scaling, and recruiter-specific pipelines for candidates and clients.
How much should I budget for a recruiting platform MVP with email automation?
A realistic MVP budget sits between $75k–$150k depending on complexity, integrations, and whether you need a built-in CRM layer.
What’s the minimum viable email automation for recruiter lead generation?
An MVP includes contact importing, sequence creation, basic scheduling, reply detection, deliverability setup, and analytics for opens and replies.
How do you prevent recruiters from being marked as spam?
By enforcing warm-up logic, dynamic sending limits, domain reputation monitoring, content-quality checks, list hygiene, and rotation of sending identities.
What are red flags when hiring dev shops for email automation projects?
Red flags include lack of integration experience, no multi-tenant background, no clear deliverability strategy, overpromising timelines, and fixed-scope contracts without iteration flexibility.
What metrics should I track for B2B email outreach success?
Key metrics include deliverability rate, bounce rate, inbox placement, open rates, reply rates, positive vs negative intent, and sequence-level attribution.
How do you integrate email automation with LinkedIn and other recruiting platforms?
Successful teams mix official APIs, webhooks, off-platform OAuth flows, and sometimes browser-based automation—each with strict rate limits and compliance considerations.
What tech stack is best for building scalable recruiter tools?
Common setups include Node.js or Python for backend orchestration, React/Next.js for frontend, PostgreSQL for multi-tenant data, and AWS SES or SendGrid for high-volume emails.
Should I build email automation in-house or outsource to a dev shop?
Outsource for speed and specialization during MVP stage; switch to in-house once you find product-market fit and need continuous iteration.
What’s the ongoing maintenance cost for email sequencing features?
Typically 15–25% of the initial build cost annually due to constant deliverability tuning, API changes (especially LinkedIn), compliance updates, and sequence performance fixes.
Can a 2-developer team handle enterprise-grade email automation?
They can build a basic version, but it’s risky for enterprise scale; most successful teams include backend, frontend, and infrastructure/deliverability specialists.
What compliance features are needed for recruiter outreach tools?
Recruiter platforms need GDPR/CCPA support, candidate consent tracking, role-based access, automated unsubscribe rules, data-retention policies, and do-not-contact lists.
How do you ensure email deliverability for B2B outreach platforms?
Deliverability depends on SPF/DKIM/DMARC setup, warm-up logic, sending throttles, domain rotation, bounce handling, spam-trap monitoring, and real-time reputation management.
How long does it take to add email automation to an existing B2B platform?
Most platforms can integrate sequencing in 8–14 weeks if core features like auth, roles, and account management already exist.
How much does it cost to build email sequencing for a lead-generation or recruiting platform?
A small MVP usually falls between $40k–$80k, while a fully scalable, multi-tenant, enterprise-ready sequencing engine costs $120k–$250k depending on integrations, compliance, and multi-channel outreach.
You focus on deeper personalization rules, adaptive send times, high deliverability, cross-channel workflows (email → LinkedIn → pause → resume), multi-tenant scaling, and recruiter-specific pipelines for candidates and clients.
MVP development typically requires a few months. Complex migrations take longer. Timeline depends on scope, integration complexity, and data migration requirements.
Yes, we accommodate various engagement lengths for dedicated developers. Project-based work handles shorter timelines for specific deliverables like migrations or performance optimization.
All code undergoes peer review, includes comprehensive tests, follows TypeScript strict mode, and meets ESLint standards. We implement CI/CD pipelines with automated testing before production deployment.
Yes, we regularly join ongoing projects. Initial assessment reviews architecture, identifies technical debt, and establishes development standards before beginning feature work.
We work with current Supabase platform including latest PostgreSQL versions, Edge Functions, Realtime, Storage API, and Auth. We stay current with platform evolution and beta features.
Daily async updates via Slack, weekly video calls for sprint planning, bi-weekly demos showing progress. Full code visibility through GitHub with detailed pull request documentation.
Yes, we execute NDAs before discovery phase. All code and intellectual property belongs to you. We maintain strict confidentiality and security protocols for proprietary systems.
We love to take on new challenges, tell us yours.
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